Human Ressources Department – French Army
09/09/2022 |
The French Army calls in reinforcements for its recruitment campaign with the Commanders Act CDP.
With thousands of new recruits drafted in every year to fill one of the many roles available, the French Army is counting on the Commanders Act CDP (Customer Data Platform) to segment its audiences and improve its activations.
Commanders Act is one of the rare CDPs to guarantee data sovereignty with a hosting setup based entirely in France
Major Laurent Bastide
Head of Data Strategy, DRHAT
OBJECTIVES
- Recruit up to 17,000 people
- Segment audiences and improve activations
- Activate online media and reconcile online and offline data
RESULTS
- Doubled conversion rate in the activated segments
- Website personalised according to the right career
- Streamlined investments
- Budget freed up for reinvesting in conquest operations
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