Twitter Conversion API (CAPI) is a tool that allows advertisers to send website events directly to Twitter’s servers, rather than relying solely on browser-based tracking methods like pixels or cookies. This API enables advertisers to track and measure user actions, such as purchases, sign-ups, or other conversions, that occur on their websites or apps, and attribute them back to Twitter ad campaigns.
Businesses setting up this new integration have improved performance on the following KPIs :
Enhance your ads with Twitter CAPI & Commanders Act
Make the most of Twitter ad campaign with better user knowledge!
Integrated in minutes
Nothing more simple than connecting Twitter CAPI to our server-side TMS. Only a few clicks are required !
Enhanced Data Accuracy
Twitter CAPI brings a more accurate and reliable data collection, improving reporting & performances.
Improved attribution
By tracking conversions directly at the server level, advertisers may achieve more accurate attribution of conversions to their Twitter ad campaigns, leading to better insights into campaign performance and ROI.
Cross-device Tracking
Server-side tracking can help in cross-device attribution, as it may be able to track user actions across multiple devices more effectively than browser-based tracking methods.
Customization & Control
Advertisers have more control over the data being sent and can customize event parameters to suit their specific tracking needs.
Compliance
Combined with Commanders Act, Twitter CAPI helps advertisers comply with data privacy regulations such as GDPR and CCPA, as it reduces reliance on client-side data collection mechanisms.
