4 steps in preparation for server-side tag management
With the advent of Intelligent Tracking Prevention (ITP) updates from Apple and Google’s announcement to get rid of third-party cookies, server-side tag…
Infographics – 10 misconceptions about Server-Side
Access the full article on the 10 myths about the Server-Side here.
Best Practices Privacy 2022
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Privacy Good practices 2022
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Privacy Barometer 2022
Click here to compare with the Barometer 2021 Do you want to optimise your privacy banners? Discover our best practices! *This study…
The benefits of the Server-Side model
There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The…
Server-side: 10 myths debunked
In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams…
Why server-side strategies (full or hybrid) are within easier reach than you might think
Implementing a so-called server-side tag management strategy is often considered to be a challenge, except that there are two ways to go…
What are the alternatives to cookies?
Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are…
Baromètre Privacy 2021
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Data governance: four key aspects
Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company’s growth… that is basically…
Server-side tag management: what advantages does it offer?
The “server-side” tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data…
