Cookie Crawler : what is it and why is it useful ?
What is a Cookie Crawler? A cookie crawler is a tool used to examine, analyze, and extract information about cookies present on…
End of Third-Party Cookies: Stay on track even after Google’s decision
After years hesitating and attempting to find the best option, Google decided to keep supporting third-party cookies in Chrome. Only adding a…
Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very…
Everything you need to know about Google Consent Mode V2
What is Google’s Consent Mode v2? Consent Mode is a Google tool that enables conversions linked to Google Ads campaigns to continue…
Google’s Privacy Sandbox: Situation Report
For months now, the expected end of third-party cookies has been stirring up the digital marketing ecosystem, as it searches for credible…
Fall and rebirth: how Platform X is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the…
6 questions on server-side data collection
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and…
Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the…
What if you removed all the cookies from your website? Lessons from Sentry’s Journey
Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why…
The end of third-party cookies – What impact on your marketing campaigns?
In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data…
Cookieless: why you should invest in first-party tracking
Cookielessness – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store.…
