What happens after a Google search ?
An intriguing study published by Rand Fishkin of the research firm Sparktoro sheds light on user behavior after conducting a Google search.…
Checklist 2022 – Improve your tracking before Black Friday
Like every year, Black Friday promises to attract a lot of people, which should generate a large amount of data to…
How can deduplication drive your objectives?
Associating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today’s…
5 tips and tricks for your path towards attribute-supported optimisation of the customer journey
1) Determine your objectives and start off with simple models: What do you want to achieve with attribution? Are you focusing on…
Lagardère Active
Dilson Varela Ribeiro of Lagardère Active tells of how enterprise tag management has enabled it to better manage its monetisation solutions, optimise…
Disneyland Paris
Jean-Baptiste Prévost of Disneyland Paris talks about how tag management and marketing attribution is enabling it to improve marketing agility, optimize affiliate…
Venca
Alexandrine Loubradou of Venca discusses the power of custom cross-channel attribution models in optimising its acquisition spend.
