The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
Our latest publicationPrivacy Barometer 2025
Privacy Barometer : check out our 2025 Edition True to our style, we present the Privacy Barometer 2025: an overview of consent rates across different markets and channels,…
Older publications
Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very beginning.…
What happens after a Google search ?
An intriguing study published by Rand Fishkin of the research firm Sparktoro sheds light on user behavior after conducting a Google search. In…
Everything you need to know about Google Consent Mode V2
What is Google’s Consent Mode v2? Consent Mode is a Google tool that enables conversions linked to Google Ads campaigns to continue to…
Make more margins with less budget, our solutions to prepare 2025!
With 2025 almost there, what are the main challenges of digital marketers? 2024 is a very challenging year for digital marketers. We can…
Google’s Privacy Sandbox: Situation Report
For months now, the expected end of third-party cookies has been stirring up the digital marketing ecosystem, as it searches for credible alternatives.…
Fall and rebirth: how PlatformX is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the proper…
6 questions on server-side data collection
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and e-privacy…
Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the major…
