Snapchat Conversions API is a privacy-focused interface enabling direct transmission of web events, app events, and offline events to Snap via server-to-server integration. This empowers Snap’s systems to optimize advertising campaigns, refine targeting and measure conversions stemming from Snapchat campaigns. Server events operate similarly to those sent via alternative solutions like Snap Pixel (SDK) or Mobile Measurement Partners (MMP).
Businesses setting up this new integration have improved performance on the following KPIs :
Improve customer engagement with Snapchat CAPI & Commanders Act
Make the most of your Snapchat ads combining Commanders Act technology!
Easy setup
Snapchat Conversions API is easily setup in Platform X. Only a few clicks are necessary to activate the feature!
Privacy by design
Snapchat CAPI is designed and built with privacy in mind. Once implemented, the Conversion API will enable you to have control over the data you share and the timing of its sharing.
Better Audience Targeting
Snapchat Conversions API enables real-time feeding of first-party custom audiences, which you can utilize to create Lookalike audiences from your existing customers or re-engage with them.
Improved Measurement
Gain deeper insights into the performance of your campaigns across all channels through a unified solution. Snapchat CAPI will enable you to unlock more sophisticated forms of incremental measurement, such as Conversion Lift.
Continuous advertising optimisation
Data received from the Snapchat Conversions API will better inform the optimization and delivery of your campaigns, resulting in more cost-effective cost per action.
Improved Return on Advertising Spend (ROAS)
Because of a better targeting, advertising campaigns become more efficient leading to an improvement of the ROAS.
