Customer story : Monte-Carlo SBM & Adloop

How has Monte-Carlo SBM improved its acquisition campaigns with Adloop ?

A leading force in the luxury travel industry in Monaco, Monte-Carlo Société des Bains de Mer caters to a prestigious international clientele on the French Riviera. Beyond its two renowned casinos and exclusive shopping destinations, Monte-Carlo SBM operates four ultra-luxury hotels in Monaco, offering world-class accommodation, fine dining, and wellness experiences. The group is also expanding its footprint to the French Alps, further enhancing its luxury hospitality portfolio.

FEATURES USED

To streamline decision-making, Monte-Carlo SBM’s eCommerce team sought a technology solution that integrates with its advertising and reporting ecosystem. Monte-Carlo SBM uses Adloop along PlatformX’s Enterprise Tag Manager with CAPIs / Server side destinations as a part of its First party data collection strategy.

CHALLENGE & GOALS

With six advertising channels, five key markets, and multiple product lines, Monte-Carlo SBM faced a significant challenge: data fragmentation and siloed insights. The dispersion of KPIs complicated performance analysis and decision-making for the eCommerce team, making it difficult to gain a clear, unified view of marketing effectiveness.

SOLUTION

With Adloop’s APIs, all data is now retrieved in real time and normalized across platforms, thanks to standardized naming conventions for campaigns, objectives, and markets.

RESULTS

For Monte-Carlo SBM, the impact of Adloop is undeniable—there is a clear “before and after.” Time spent on campaign report generation has been virtually eliminated. Reports are now available on demand, displaying the required KPIs at any level of granularity.

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