In this article you’ll find a summary of the Updates for Platform X and Adloop (September-October 2024) : For detailed changes, you can refer to the release notes.

New features

Platform X

Platform X : Cookie Scanner Overhaul

The Cookie Scanner monitors cookies placed by your websites on users’ browsers to ensure better control of your data and user privacy. Unlike traditional “cookie crawlers,” the Cookie Scanner builds an exhaustive list of cookies based on data exchanges with your own users, a capability other tools cannot provide.

With the Cookie Scanner, you can identify which cookies are being placed by your partners, understand their purpose, and track their frequency among users.

For more information, refer to our dedicated article on Cookie Crawlers and the evolution of Platform X’s Cookie Scanner.

Pour plus d’informations, veuillez consulter notre article dédié aux Crawlers de Cookies et à l’évolution du Cookie Scanner de Platform X.

Platform X : Avoid Adblockers with 1st Party Hosting

Your web containers and privacy banners can now be hosted on your own domain and distributed via our CDN (Content Delivery Network). This simple and quick setup significantly improves the quality and quantity of data collected by bypassing adblockers and restrictive browsers.

Platform X: Minor (but useful) Enhancements

• Ability to view your password on the login form.
• Revamped password reset page, including a visibility toggle and complexity indicator.
• Shortcut to the “Source Catalog“
• CSV export of tag codes and detailed rules (useful for audits).
• New user permissions for destination management.
• Export of outgoing requests to selected destinations.

Adloop

Adloop : Instant Report Loading

Significant improvements to the data access system and caching have been implemented to prevent database overload. This results in up to 10x faster loading for custom reports and instant loading for saved reports.

Adloop x Platform X : Offline Conversions

Integrate offline interactions and conversions into your visitors’ online journeys with this integration with Platform X. Offline events collected in Platform X (from in-store sales, call centers, or CRM systems) can be automatically sent to Adloop, providing a 360° view of conversion paths.

Adloop : Minor (but useful) enhancements

• A more comprehensive and user-friendly saved reports page.

New Connectors

Platform X : 12 New CAPI/Server-Side Destinations (145 Total)

133 + 12 = 145 CAPIs or Server-side connectors available on Platform X !

Amongst the 12 newest additions :

• Google Enhanced Conversions for Leads
• Facebook CAPI Advanced
• Affilae
• etc.

You can find the full list in this article.

Adloop : Apple Search Ads

We’re thrilled to offer this “mobile-only” data source, designed to import data from mobile app promotion campaigns run within Apple’s ecosystem into the Adloop datamart.