USE CASE
GTM-ready Server-Side Integration
Already using a client-side integration of GTM on your site or app and want to progressively move to server-side destinations ?
Take advantage of our Enterprise Tag Manager to do so.
Collected
JOIN THE 500+ COMPANIES USING OUR PLATFORM
As simple as 1-2-3
Why do you need to use Platform X to manage Server-Side destinations in GTM?
Like many businesses, you have chosen GTM as a costworthy and easy solution to deploy a valuable client-side Tag Manager. But times have changed: new regulations, privacy constraints, browsers deprecating third party cookies.
Server-side Data Collection is becoming the norm instead of an exception and it’s time to start the move for Advertisers as less and less data will we soon be available with the standard Client-Side tags.
Being a certified technological partner of Google, Commanders Act has developed a Server-Side bridge with GTM that allows Advertisers to keep on using their existing GTM integration while bénéfitting from the full power of Enterprise Tag Manager.
Deploy in 3 easy steps
Open your Platform X Enterprise Tag Manager account
Free 14-day trial for all GTM clients
Contact an account executive
In your GTM account, add the Platform X Tag Template
In your Platform X Tag Manager account, add your Server-Side destination
Interested in Deploying Server-side Destinations in GTM ?
unique features for youR NEEDS
The power of Enterprise Tag Manager unleashed in Google Tag Manager
Destinations
Turnkey Server Side destinations
Which Tag Manager can offer 1200+ destinations, among which 100+ are Server-Side destinations and 17+ are CAPIs (Google, Meta, Amazon, Tiktok, Snapchat …) ? Easy & fast deployment.
Testing
Easy Q/A capabilities
How much pain is data collection Q/A for your teams or agencies ? What bad data costs you ? Save hours of work by adopting our integrated Q/A tools : Live Event Inspector & Debug Mode
Quality
Data Quality Controllers
Websites & apps are always changing, as are employees. How do you ensure a steady data quality over time ? Check our Data Quality Dashboard & our Data Quality Custom Alerts
Carole Vinatier Gresta
SEO & Tracking Manager
Over the years, the team members have proven to be highly available for supporting our changes, and strong ties have developed between both companies.
Customers Opt-in
Iskander Daagi
Digital Marketing Deputy Manager
The Commanders Act CDP has enabled us to refine our customer knowledge and optimise our digital levers.
average basket
Paolo Rohr
Digital Director
We chose Commanders Act for the flexibility of its offer and the availability of its teams.
of conversions
Sébastien Cvetojevic
Chief Revenue Officer
Today, we are able to ensure the continuity of tracking, enabling affiliates to be better paid.
of Data collected
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