USe CASE
Extend Your First-party Cookies Lifetime
With the deprecation of third-party cookies, proprietary cookies (aka first-party cookies) have become essential for improving user interactions.
By extending their lifetime, campaigns are more effective and customer experience remains consistent.
cookies
JOIN the 10.000 users of Platform X
simple comme bonjour
How does Platform X extend the lifetime of First-Party cookies? ?
While third-party cookies are bound to disappear sooner or later, First Party cookies are also subject to browser restrictions that limit their lifespan. Not to mention the influence of Ad Blockers.
Platform X has developed feature to extend the lifetime of cookies, and even revive them if they have been deleted :
- Master ID creates a graph of First Party identifiers around a master ID given by Platform X. The Master ID persists as long as a First Party cookie remains present in the user’s browser, multiplying the chances of identification.
- Phoenix: if one of the cookies in the graph has expired or disappeared, it is rewritten by the Phoenix feature and becomes available again.
By increasing the lifetime of cookies, you improve campaign targeting and personalized experiences.
Quick & Easy set-up
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Cookie Lifetime extension
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Interested in extending the lifetime of First Party cookies?
Useful features
The strength of Platform X for a secure, robust data collection
Client & Server-Side destinations
Turnkey Server-Side destinations
Which Tag Manager can offer 1200+ destinations, of which 100+ are Server-Side destinations and 17+ are CAPIs (Google, Meta, Amazon, Tiktok, Snapchat …)? Quick and easy deployment.
Integration tests
Easy Q/A capabilities
How much time do your teams or agencies spend on data testing? Save hours of work with our integrated testing tools: Live Event Inspector & Debug Mode
Data Quality
Continuous quality control
Websites & apps are constantly evolving. How can you ensure consistent data quality over time? Our Data Quality Dashboard & Custom Alerts functions automate continuous monitoring.
Carole Vinatier Gresta
SEO & Tracking Manager
Over the years, the team members have proven to be highly available for supporting our changes, and strong ties have developed between both companies.
customers opt-in
Iskander Daagi
Digital Marketing Deputy Manager
The Commanders Act CDP has enabled us to refine our customer knowledge and optimise our digital levers.
average basket
Paolo Rohr
Digital Director
We chose Commanders Act for the flexibility of its offer and the availability of its teams.
of conversions
Sébastien Cvetojevic
Chief Revenue Officer
Today, we are able to ensure the continuity of tracking, enabling affiliates to be better paid.
data collected
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