TRUST COMMANDER
Consent Management & Optimisation
Collect & leverage user consent across experiences with ease and a proactive approach to privacy by enabling our powerful integrated consent management features.
What are the current challenges of Consent Management ?
In our interconnected digital world, privacy regulations continue to evolve beyond the General Data Protection Regulation (GDPR) and to dithers between zones. Regulators, consumers, and investors closely monitor data practices. Organizations must adopt agile privacy management platforms in order to comply with changing laws.
Compliance doesn’t only affects advertisers websites, the marketing platforms they use are also under strict scrutiny and need to comply to regulatory constraints and asks they clients to make changes on their technology stacks.
On the other hand, keeping on collecting consent data is key for customer knowledge and digital sales growth. And optimizing consent rates is a key challenge for organizations.
A robust and evolutive Consent Management Platform is the foundation of a good Data Governance.
Use Cases for Consent Management & Optimisation
Discover How Clients Solve Challenges with Consent Management
GTM-ready Server-side integration
Deploy 100+ Server-side destinations in GTM
Learn how our clients painlessly transition.
Keeping Cookies alive
1st-party cookies also are being rejected or cancelled. With our Cookie Keeper feature, you can save up to 20% of cookies.
Collecting Data from Mobile Apps
Like old-age Client-Side tags (!!), SDKs are slowing up mobile apps. Server-side applies to all devices.
Use Cases For 1st-party Data Collection
GTM-ready Server-Side Integration
Already using a client-side integration of GTM on your site or app? Want to swiftly move to server-side destinations?
Keeping Cookies alive
1st-party cookies also are being rejected or cancelled. With our Cookie Keeper feature, you can save up to 20% of cookies.
Enabling Consent Mode v2
Using Google Ads services ? Make sure to adopt Google Consent Mode v2 before the end of 2024
Multi-Compliance Layers
DRGPD, CPRA, VCDPA ,CTDPA, CPA ,Loi 25, DMA and counting. There is a wide diversity of privacy law across continents and countries. If the final objective is similar, there are slight differences required to fully comply to each legal system. With our Geo Targeting and our Local Templates, make sure to always deliver the right consent banner to the right individual.
Regulators are more and more defining accessibility standards to websites, including privacy banners. Among the available templates, one is dedicated to accessibility. It ensures compatibility with RGAA and WCAG 2.0 level AA standards, identified applicable standard in determining whether or not a website or mobile app is accessible.
Platform X’s CMP also follows the last industry or market leaders standards, the lastest being the full compliance to IAB TCF 2.2 and Google Consent Mode v2 (Commanders Act being a certified partner).
Manage Privacy Risks
Cookie scanner continuously monitors your cookies and provides ready to use descriptions and informations on them. Those can be used to feed a dynamic cookie notice on the website to provide the required informations to users
Piggybacking tags are definitely an area where focus is needed for privacy compliance. Not all of it is bad but it is worrisome because of its hidden nature. Piggybacking monitoring is a useful feature du check tags dependencies and block them if needed.
PII detection is the latest addition to our privacy risks assessment features : it checks the collected variable values and alerts site owners in case a personally identifiable information might be present.
Consent Rate Optimisation
More consent means more consumer data. More consumer data means better targeting, better campaigns and better personnalization. In a few words : more ROI.
As consent fatigue is growing among users, sites owners need to deploy new strtegies to keep consent rate steady or even increase them.
This can be achieved using different techniques : advanced A/B testing, authenticating users across devices and browsers to propose consent only when required, target cookie-abstentionists in order to gain back consent
A team of seasoned professionals at Commanders Act is there to share experiences and good practices to help you increase your consent rates.
