Use case
Challenge Walled Gardens Measurement in Post-impression Conversions
Social networks, Display, Videos, Retargeting. Most advertising platforms measure high numbers of post-view conversions.
But what’s the reality? Find out how our MMM-based statistical analysis algorithms can help you.
vs post-click
Join The 10,000 users of Platform X
Easy as 1.2.3
Independently Measure Post-impression Conversions with Advanced Algorithms
On several channels (Social Ads, Display, Programmatic, etc.), post-impression conversions can represent over 90% of the total according to ad platforms own measurement.Yet the attribution methods used remain fairly opaque.
Challenging for numbers independently of platforms is key for advertisers, as less conversions can tip campaign’s profitability into negative territory.
Platform X integrates an array of algorithms to meet this need, based on advanced statistical correlation and inference techniques derived from work on Marketing Mix Modelling (MMM).
Set-up in 3 easy steps
Open an account on adloop.co
14-days Free Trial – No commitment
Connect data sources
Activate Adloop Tracking & Attribution and follow the set-up wizard
Interested in Independent Post-impression measurements?
USEFUL FEATURES
A Comprehensive Set of Tools for Acquisition Teams
Real-time campaign costs
Centralize marketing data
Download 1 year of costs data in a few minutes from advertising platforms thanks to our 200+ API connectors. Real-time updates all day long.
Turnkey attribution reports
User-friendly reporting interface
Create your own acquisition reports and dashboards, mixing attributed and platform data, thanks to our built-in reporting interface. No technical skills required.
Overspend alerts
Keep your budgets under control
Our Smart Alert Budget analyzes your channels every day and sends you a notification if an unusual spending is detected. You can sleep on both ears.
Carole Vinatier Gresta
SEO & Tracking Manager
Une équipe très à l’écoute de l’évolution de nos besoins, nous avons tissé des liens de confiance au fil des années.
Taux d’opt-in
Iskander Daagi
Digital Marketing Deputy Manager
La CDP de Commanders Act nous a aidé à mieux connaître nos clients et à optimiser nos leviers digitaux.
panier moyen
Paolo Rohr
Digital Director
Nous avons choisi Commanders Act pour la flexibilité de son offre et la disponibilité de ses équipes.
de conversions
Sébastien Cvetojevic
Chief Revenue Officer
Grace à Platform X, nous assurons la continuité du tracking en Server-Side et avons réorganisé notre canal Affiliation pour un meilleur ROI et une meilleure rémunération des affiliés performants.
de données collectées
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