The Customer Data Platform by David Raab

28/05/2019 |

We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).

Enterprise Tag Manager

Cookie Crawler : what is it and why is it useful ?

third party cookies are sentenced to death but google saves them

End of Third-Party Cookies: Stay on track even after Google’s decision

client-side vs server-side tracking which one is better

Server-side tracking vs Client-side tracking

Ad Optimization

What happens after a google search ?

What happens after a Google search ?

Make more margins with less budget, our solutions to prepare 2025!

a symbolic balance scale with one side holding gold coins or symbolic paper currency to represent a media budget, and the other side featuring graphic elements such as ascending arrows or a rising bar chart to represent performance.

Is it possible to reconcile media budget optimisation and performance?

Customer Data Platform

How to use CDP at each stage of the customer lifecycle

CRM vs CDP

What is the difference between a CDP and a CRM?

Infographic Sales 2023 – Best practices to increase customer engagement during sales

Trends

10 reasons why server-side tracking is the way to go.

What solutions are there to replace third-party cookies?